Elegance Defined: Dress 2 Impress - Bridal & Formal Boutique

Established in 2006, Dress 2 Impress emerged from a deep-seated passion for impeccable tailoring and exclusive designs. Once a modest custom tailoring and alterations service spanning 9 distinct locations in Atlantic and Cape May Counties, we proudly unveiled our majestic Bridal Salon in Linwood, New Jersey in June 2013. At Dress 2 Impress, we believe that every dress tells a story. Whether you're walking down the aisle, attending a grand ball, or celebrating prom, our curated collection promises to offer the perfect fit for your narrative. From breathtaking bridal gowns and chic bridesmaid attire to elegant evening wear and unforgettable prom dresses, our selection caters to every silhouette and style. 

Why Choose Dress 2 Impress?

Unparalleled Customization: Dreaming of a unique dsign? Many of our designed that we work with offer customizations. Let us bring your vision to life. 
Personalized Service: We're committed to making every client feel cherished, valued, and understood. 
Authenticity Guaranteed: We pride ourselves on offering only 100% genuine, high-quality products. Distinguished Designers We House: Allure Bridals | Pronovias | Maggie Sottero | Sottero and Midgley | Terani Couture | Jovani | Sherri Hill | Tarik Ediz... and many more esteemed names. Discover the full list of our esteemed designers and explore their latest collections seamlessly with our intuitive website filters. Let us be a part of your unforgettable journey. 

Choose elegance, choose authenticity, choose Dress 2 Impress.


Meet the Business Owners

Introducing Violet: A Legacy in Fashion

With a stellar career spanning over 35 years, Violet  stands as a testament to the transformative power of fashion. Her journey, rich with innovation and expertise, began in the picturesque landscapes of Europe. Here, she founded her pioneering venture, marking her foray into the realm of fashion manufacturing, catering to both domestic and global clientele. 

2006 marked a significant chapter in her illustrious journey. Venturing into the American fashion landscape, Violet established her fisrt company in the US, masterfully overseeing alterations across 9 distinct locations, from dry cleaners to upscale retail boutiques. 

2013 saw the culmination of her passion, experience, and vision with the inauguration of the Dress 2 Impress - Bridal & Formal Boutique in South Jersey. A dream realized, this boutique has since been synonymous with elegance and quality.

The story of Dress 2 Impress took an invigorating turn in 2022 with the addition of a new Managing Partner. Beni is a performance-driven leader with over two decades of experience in the retail industry. She brings an unyielding passion for fashion and exceptional leadership skills, excelling in building high-performing teams. Her extensive experience, coupled with a meticulous eye for detail, has earned her a reputation as a luminary in both style and the art of turning around retail operations. Having worked with large global leaders, Beni’s profound love for fashion and her expertise in retail remain the driving force behind her continuous evolution, ensuring Dress 2 Impress stays at the forefront of industry trends.

Fast-forward to 2023, we are elated to announce the acquisition of exclusive domains: weddingbellesboutique.com, tesibridal.com, and jaywestbridal.com. We wish to clarify that we share no affiliations with the past businesses operating under these names. Our sole purpose for these domains is to bolster our reach, ensuring fashion aficionados have greater access to our unparalleled expertise. 

Join us in celebrating fashion, legacy, and the future of Dress 2 Impress.